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As many know, in some cases the name of our company or enterprise of much importance can be seen sullied by a bad reputation on search engines as they appear in the results of words that could discredit the company’s image and of course the company not be proud of this, but what can we do to improve a situation like this can can give some basic ideas of how we can achieve this. The first thing that must be the attempt of the traditional way, to have come to have a bad reputation in the results means that many people have done bad reviews in various media such as blog pages, bulletin boards and other sites allow visitors to write then we must try to contact the webmaster of those sites to remove such comments and also may be given if they have established ties to the company who want to harm or which have damaged its reputation with the words offered by these results, For example, if your company’s page appears under the search criteria “thieves” Please be assured that many people have text links to that page by placing the word “thieves” which would recruit either by mail or other means and request that such a link is removed.

Using the power of the web: the same way that tarnish our image with that kind of ties we can do it for a better idea might be to write a positive description of the business and create a page in Wikipedia and become part of a group of terms which will see the positive comment, we can also generate articles of interest, providing information and by the signature and a link our site, you can use pages or sites of great importance and fit the profile of our company, work we need to do is similar to what we do when we want to have links to our back but we will make greater emphasis on the words that are not related to a positive one, we can also use comments within blog, bulletin boards and otherwise that we can include a description of our company. Another means they can use that will improve our image fidelity and the use of testimony, which are the testimonials? They are written by our customers or people who know the history of the company and will use this commentary to the picture of what actually is the company. To summarize the work must be based on written comments, get links with positive words on our website, writing on blogs, directories, bulletin boards, sites, articles and any other means which put a profile of the company always pointing towards our site web page will include in our reviews and testimonials by people who know the history and seriousness of it and finally I can only say that hard work is not seeing the fruits from day to day but may improve over time the corporate image that we are interested in the market..

Pages

Page contact:
The visitors, customers, buyers or traffic in general should always be given the opportunity to contact you this is why we must include an email address or a contact form, and wherever possible an address and phone, this kind Data gives the visitor a lot of security when you buy it because they feel that there is a physical site to which they can go in case of any inconvenience.

News, press releases, blogs or articles:
Such information is highly valued by search engines because they offer a web content fresh, topical and it can be very helpful to visitors, from here you can inform them of events, launch new products or information that helps to which visitors return to your site to see the changes you make in these pages.

The title of the page:
I suppose that many readers will know I am referring to here but for which they have no very clear from the title page is this text that appears on the blue bar of your browser and gives an idea of the content of the page, this by title that seems simple is very important in the image we give to visitors, since in the Results page of the search engines often display this information along with a description of the site, imagine you’re looking for a word in the search engine and the page it brings you as a result is “Untitled Document” does not give very good impression right? Because that same thought and surely iran visitors to another site.

Links:
Just as the title we imagine that within a site and see a link that may have information relevant to us and when we get a puncture, the page gives error due to a broken link, sure has happened to them and safe if they happen A couple of times on the same page out of the Web and are on the next page of search results. Always remember to review their sites many times they do not have broken links, if you still are not very sure have done a good idea is to personalize the pages and display an error message with a link to the homepage.

And advise them to finish using all the information they have available to visitors to their pages, the best way for this is to review the logs from the server application or if they have any statistics showing that they use it and see where the visit, which pages visited, how long are, and so on. As this can greatly improve the distribution of Web content and gives us useful information that we can use in advertising.